Spesso le grandi innovazioni dipendono da un progresso nella capacità di misurare. Ne parlano Erik Brynjolfsson e Andrew McAfee su The Atlantic. Da leggere.
The Big Data Boom Is the Innovation Story of Our Time – Erik Brynjolfsson and Andrew McAfee – Business – The Atlantic
Mobile phones, automobiles, factory automation systems and other devices are routinely instrumented to generate streams of data on their activities, making possible an emerging field of “reality mining” to analyze this information. Manufacturers and retailers use radio-frequency identification (RFID) tags to deliver terabits of data on inventories and supplier interactions and then feed this information into analytical models to optimize and reinvent their business processes. Much of this information is generated for free, by computers, and sits unused, at least initially. A few years after installing a large enterprise resource planning system, it is common for companies to purchase a “business intelligence” module to try to make use of the flood of data that they now have on their operations. As Ron Kohavi at Microsoft memorably put it, objective, fine-grained data are replacing HiPPOs (Highest Paid Person’s Opinions) as the basis for decision-making at more and more companies.